Impact-Driven Team Leader
With 15 years of success designing and implementing transformative brand and product strategies, Fortune 500 companies trust me to lead cross-organizational projects that fuel innovation, drive brand growth, and propel the business forward. I am valued for translating consumer insights, data, and strategic rigor into opportunities for value creation.
My experience in consumer strategy and insights, design research, and product innovation is backed by a Master of Science in Strategic Design & Management from Parsons School of Design, a Bachelor of Science (B.S.) in Communication from Cornell University, and advanced training in product management.
I have worked with some of the globe's most recognized brands – Google, Samsung, Verizon, H&M, and American Airlines, to name just a few. My broad experience affords me a unique, wide-angle lens to addressing and overcoming complex business challenges.
When not designing and implementing transformative brand and product strategies, you will find me admiring modern art and architecture, exploring nature, and listening to true crime podcasts, preferably all at the same time.
Resume
My career in research and strategy has spanned marketing and product innovation for the world’s most prestigious brands, agencies and companies.
Experience
Director, Product Research
Pacaso
Feb 2022 to present
Director, Strategy
BCG (Digital Ventures)
Feb 2017 to Feb 2022
Strategy & Insights Director
Wolff Olins, Hershey’s, Samsung
Jan 2015 to Dec 2016
VP, Strategic Planning Director
Deutsch
Sept 2012 to Dec 2014
Senior Strategist
AKQA
July 2010 to Sept 2012
Research Manager
Ketchum (Global Research Network) July 2007 to June 2010
Education
M.S. Strategic Design & Management
Parsons School of Design
Graduated 2016
B.S. Communication Minor in Business
Cornell University
Graduated 2007
Volunteer Experience
Ambassador
Women in Innovation
Apr 2018 to Present
Hackathon Mentor
Designpreneurs (NYU Stern, SVA)
Fall 2021
Professional Development Mentor
Aspire to Her
Fall 2020
DV Innovation Mentor
Harlem Children’s Zone
Summer 2020
Women’s Health Tech World Cup Mentor
HITLAB
Spring 2019
Position Title
Organization Name
Feb 2009 to Sep 2011
Skills & Experience
Consumer Insights
Product Strategy
Market Research
Digital Marketing
Brand Development
Multi-disciplinary Leadership
Creative Problem-Solving
Design Thinking