Naomi Goldin

Hello, I'm Naomi. I’m a Consumer Strategy & Insights professional with vast experience leading research and strategy for product, design and marketing innovation for the world’s leading companies.

 
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Impact-Driven Team Leader

With 15 years of success designing and implementing transformative brand and product strategies, Fortune 500 companies trust me to lead cross-organizational projects that fuel innovation, drive brand growth, and propel the business forward. I am valued for translating consumer insights, data, and strategic rigor into opportunities for value creation.

My experience in consumer strategy and insights, design research, and product innovation is backed by a Master of Science in Strategic Design & Management from Parsons School of Design, a Bachelor of Science (B.S.) in Communication from Cornell University, and advanced training in product management.

I have worked with some of the globe's most recognized brands – Google, Samsung, Verizon, H&M, and American Airlines, to name just a few. My broad experience affords me a unique, wide-angle lens to addressing and overcoming complex business challenges.

When not designing and implementing transformative brand and product strategies, you will find me admiring modern art and architecture, exploring nature, and listening to true crime podcasts, preferably all at the same time.

Resume

My career in research and strategy has spanned marketing and product innovation for the world’s most prestigious brands, agencies and companies.

 

Experience

Director, Product Research
Pacaso
Feb 2022 to present

Director, Strategy
BCG (Digital Ventures)
Feb 2017 to Feb 2022

Strategy & Insights Director
Wolff Olins, Hershey’s, Samsung
Jan 2015 to Dec 2016

VP, Strategic Planning Director
Deutsch
Sept 2012 to Dec 2014

Senior Strategist
AKQA
July 2010 to Sept 2012

Research Manager
Ketchum (Global Research Network) July 2007 to June 2010

 

Education

M.S. Strategic Design & Management
Parsons School of Design
Graduated 2016

B.S. Communication Minor in Business
Cornell University
Graduated 2007

 

Volunteer Experience

Ambassador
Women in Innovation 
Apr 2018 to Present

Hackathon Mentor
Designpreneurs (NYU Stern, SVA)
Fall 2021

Professional Development Mentor
Aspire to Her
Fall 2020

DV Innovation Mentor
Harlem Children’s Zone      
Summer 2020

Women’s Health Tech World Cup Mentor
HITLAB
Spring 2019

Position Title
Organization Name
Feb 2009 to Sep 2011

 

Skills & Experience

Consumer Insights

Product Strategy

Market Research

Digital Marketing

Brand Development

Multi-disciplinary Leadership

Creative Problem-Solving

Design Thinking

 
 
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Testimonials

Naomi is that rare, essential leader who continually exceeds expectations with her vision, focus, commitment, and strategic thinking… an energetic and natural collaborator, bringing people together to gain consensus and to positively challenge ideas and thinking so the best design narratives and strategies can emerge.
— Dawn Moses | Partner, Strategy at Work + Co.
I had the opportunity to work with Naomi on the [client venture] incubation. In short, she is one of the most exceptional people I have worked with at BCG Digital Ventures. Two particular ways she has impacted our venture:

Communication: She is easily one of the best communicators I know – always collected, prepared, poised, and influential. She has an unique ability to communicate negative or heavy messages without creating frustration and disruption of trust among the team (and clients). On multiple occasions, I’ve witnessed her handled difficult conversations with clients effectively.

Ownership: Naomi is an incredibly reliable team member, and she always go above and beyond to get the job done and help others. She has been the “glue” of our venture – keeping all the workstreams aligned and making sure the customers’ voices are heard. She also owned and managed very challenging workstreams – user testing, content, branding – and executed them stupendously. The venture would not be where it is today without Naomi’s support and contribution.
— BCG Digital Ventures, Managing Partner & Director
Naomi is the glue that holds the [client] relationship and ventures together. Naomi has been instrumental in the growth strategy, innovation sprint, incubation, and launch of two new ventures. At each step of the way, Naomi created an essential role for herself with [client] and as we say, brought Digital Ventures along for the ride. Over the past 4 months, Naomi helped convert the innovation sprint to two incubations. Naomi led the design and product team at the start of incubation to design user experiences, acted as our venture CMO to define the brand and growth audiences, and stepped in to solve fundamental gaps such as installation operations. Thank you, Naomi, for partnering with us to build and launch these growth ventures with [client]. We truly could not have had the impact without you.
— BCG Digital Ventures, Managing Director & Partner
I would easily rate her as one of my most important work relationships this year. She is always thoughtful, anticipates team needs and proactively seeks ways to help the team succeed. Fantastic professional!
— BCG Digital Ventures, Managing Director & Partner

Contact

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